Content in the Excel Files for Calculations
Many of the Qlutch plans reference preprogrammed Excel workbooks that assist with the complex calculations. When a plan mentions use 6.9.a to calculate your projected marketing ROI, it’s referencing the Excel workbook “6.9 – Marketing Campaigns” and worksheet “a.”
View them by clicking the Excel Files for Calculation link under the Table of Contents in your plan view.
Once you purchase credits (at any amount), all Excel files are always available for download and don’t count against your credit balance.
There are 24 workbooks containing approximately 150 programmed worksheets. The Excel files contain macros created in Visual Basic. They are safe to open. Below are screenshots of what each of the 150 worksheets contain.
3.7 – Distribution Channels
4.8 – Pricing
5.8 – Sales Process
6.9 – Marketing Campaigns
7.12 – Marketing Plan & Budget
12.13 – Websites
16.8 – Customer Retention
17.14 – Telemarketing
18.12 – Trade Shows & Events
19.13 – Email Marketing
20.12 – SEO and SEM
20.13 – Search Engine Optimization
20.14 – Search Engine Marketing
21.10 – Online Advertising
22.14 – Publicity
23.11 – Direct Mail
24.19 – Traditional Media
25.8 – Sales Management
26.20 – Vendor Selection
27.10 – Return on Investment
28.6 – Customer Lifetime Value
29.10 – Copywriting and Graphic Design
30.6 – Recruiting
31.1 – Content Marketing
